Saturday, April 11, 2015

Dreamweaver Marketing News, PNC DONATES LANTERN BUILDING TO PITTSBURGH CULTURAL TRUST

FOR IMMEDIATE RELEASE
Media Contacts
Shaunda Miles, Director of Public Relations, 412-471-1578/Miles@TrustArts.org
Diana Roth, Communications Manager, 412-471-8717/Roth@TrustArts.org
Images: Pittsburgh Cultural Trust Press RoomSearch name:  Lantern Building
PITTSBURGH CULTURAL TRUST ANNOUNCES
PNC DONATES LANTERN BUILDING TO PITTSBURGH CULTURAL TRUST
DONATION EXEMPLIFIES JOINT COMMITMENT TO ARTS
AND ECONOMIC DEVELOPMENT OF THE CULTURAL DISTRICT



Pittsburgh, PA—The Pittsburgh Cultural Trust announced today PNC’s donation of the Lantern Building to the organization in support of its mission to culturally and economically revitalize the Cultural District.  The Lantern Building is located at 600 Liberty Avenue in downtown Pittsburgh.  
The Pittsburgh Cultural Trust will continue to use the gallery to showcase and enhance artistic programming.  The Trust has a well-regarded track record of effectively managing resources while bringing art to local communities.  As more people migrate downtown and as the local arts community continues to grow, PNC’s donation is timely and reflects the city’s commitment to the arts.
PNC plans to move its Legacy Project from the Lantern Building to its new headquarters, The Tower at PNC Plaza, which is nearing completion.  Through access to the Legacy Project, employees, customers and visitors to the tower will have an opportunity to learn about Pittsburgh and PNC’s contributions to the city.  The Tower at PNC Plaza will feature the exhibit’s reader rail, as well as two interactive panels that display the Legacy Project website and “Pittsburgh: Now and Then,” a dynamic portrait of the city.

PNC has long supported the Pittsburgh Cultural Trust through programs including, but not limited to, PNC Grow Up Great, ArtsMasters: Masterclasses for the Community, and through the PNC Broadway Across America series. The Pittsburgh Cultural Trust’s planned use of the space will be consistent with PNC’s long-term vision for the PNC Campus, which is to create an aesthetically pleasing space for employees, neighbors and visitors.



PNCThe PNC Financial Services Group, Inc. (www.pnc.com) is one of the United States’ largest diversified financial services organizations providing retail and business banking; residential mortgage banking; specialized services for corporations and government entities, including corporate banking, real estate finance and asset-based lending; wealth management and asset management.



Pittsburgh Cultural Trust
The Pittsburgh Cultural Trust has overseen one of Pittsburgh’s most historic transformations: turning a seedy red-light district into a magnet destination for arts lovers, residents, visitors, and business owners. Founded in 1984, the Pittsburgh Cultural Trust is a non-profit arts organization whose mission is the cultural and economic revitalization of a 14-block arts and entertainment/residential neighborhood called the Cultural District. The District is one of the country’s largest land masses “curated” by a single nonprofit arts organization. A major catalytic force in the city, the Pittsburgh Cultural Trust is a unique model of how public-private partnerships can reinvent a city with authenticity, innovation and creativity. Using the arts as an economic catalyst, the Pittsburgh Cultural Trust has holistically created a world-renowned Cultural District that is revitalizing the city, improving the regional economy and enhancing Pittsburgh’s quality of life. Thanks to the support of foundations, corporations, government agencies and thousands of private citizens, the Trust stands as a national model of urban redevelopment through the arts. www.TrustArts.org
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