Dreamweaver Marketing News, ANDY WARHOL MUSEUM ANNOUNCES SCREEN TESTS ARE PART OF MIDNIGHT MOMENT IN NEW YORK’S TIMES SQUARE

Contact Jessica Warchall T 412.237.8351 E warchallj@warhol.org W warhol.org/museum/pressroom/ Image: Andy Warhol, Screen Test: Bob Dylan [ST82], 1966, 16mm film, black-and-white, silent, 4.6 minutes at 16 frames per second, ©2015 The Andy Warhol Museum, Pittsburgh, PA, a museum of Carnegie Institute. All rights reserved. Film still courtesy The Andy Warhol Museum.

FOR IMMEDIATE RELEASE THE ANDY WARHOL MUSEUM ANNOUNCES SCREEN TESTS ARE PART OF MIDNIGHT MOMENT IN NEW YORK’S TIMES SQUARE   Pittsburgh, PA, April 22, 2015 — Midnight Moment May 1 – 30, 2015 The Andy Warhol Museum announces the public presentation of 10 rarely seen Andy Warhol Screen Tests on Times Square’s electronic billboards from 11:57 p.m. to midnight each night in May 2015. The screenings are part of the ongoing project Midnight Moment, a monthly presentation by The Times Square Advertising Coalition (TSAC) and Times Square Arts. Among the Screen Tests shown are those of Bob Dylan, Allen Ginsberg, Lou Reed, Harry Smith, and Edie Sedgwick. Between 1964 and 1966, Warhol created almost 500 of these three-minute film portraits of famous and anonymous visitors to his studio, filming his subjects using a stationary Bolex camera loaded with 100-foot rolls of black and white 16mm film. During the 1960s, these films were seldom shown in public, but were often shown at his studio, The Factory. Screen Tests featured in Midnight Moments include: Screen Test: Rufus Collins, 1964; Screen Test: Walter Dainwood, 1964; Screen Test: Bob Dylan, 1966; Screen Test: Allen Ginsberg, 1966; Screen Test: Donyale Luna, 1965; Screen Test: Nico, 1966; Screen Test: Lou Reed (Apple), 1966; Screen Test: Twist Jim Rosenquist, 1964; Screen Test: Edie Sedgwick, 1965; and Screen Test: Harry Smith, 1964. “The Andy Warhol Museum is delighted to bring Warhol’s Screen Tests to the Times Square Midnight Moment,” says Patrick Moore, The Warhol’s managing director. “Working with our partners at MPC, we now have high quality digital scans of Warhol films that allow us to show them in innovative ways, reflective of Warhol’s own cutting edge experiments in cinema. These films, some of which have never been seen or rarely seen, document a moment of great creative energy in New York and sharing them with a new public in Times Square is surely a fitting tribute to the city where they were created.” “Andy Warhol is one of 20th century New York’s foremost icons,” says Tim Tompkins, president of the Times Square Alliance. “It’s an honor to showcase his rarely-seen snapshots into the lives of leading musicians and artists of the 60s and bring the era back to the present-day cultural center of Times Square.” “We’re excited to showcase the work of world renowned artist Andy Warhol in the Crossroads of the World; especially as the content of his work features some of the most iconic advertisements of the 1960s,” says Harry Coghlan, chairman of the Times Square Advertising Coalition. “It’s a unique experience to see the gritty, black-and-white nature of Andy Warhol’s Screen Tests, harkening back to Times Square’s past, displayed on the modern, high-tech digital screens. Visitors and locals will surely be intrigued by this month’s Midnight Moment,” says Fred Rosenberg, president of the Times Square Advertising Coalition. The public is invited to participate in the project using #ScreenTestTSq and #MidnightMoment. The Warhol receives state arts funding support through a grant from the Pennsylvania Council on the Arts, a state agency funded by the Commonwealth of Pennsylvania; the National Endowment for the Arts, a federal agency; and The Heinz Endowments. Further support is provided by the Allegheny Regional Asset District.   About The Andy Warhol Museum Located in Pittsburgh, Pennsylvania, the place of Andy Warhol’s birth, The Andy Warhol Museum holds the largest collection of Warhol’s artworks and archival materials and is one of the most comprehensive single-artist museums in the world. The Andy Warhol Museum is one of the four Carnegie Museums of Pittsburgh.  Additional information about The Warhol is available at www.warhol.org. About Times Square Advertising Coalition (TSAC) Times Square Advertising Coalition (TSAC)is a trade association comprised of major advertisers, retailers, real estate firms, media companies and other businesses involved in the outdoor sign industry in Times Square, along with organizations representing Broadway and the community.   Members of TSAC include:  ABC Regional Sports & Entertainment Sales, Clear Channel Spectacolor, Daktronics, D3 LED, Digital Domination, Hines Management, Jamestown One Times Square, Lamar Advertising Company, Landmark Sign & Electric, Metro Media Technologies, Newmark Knight Frank, North Shore Neon, P.R.omotion!, Sherwood Outdoor, SL Green, Times Square Alliance, The WOW Factor and Thomson Reuters. Visit www.timessquareadcoalition.org for more information. Follow TSAC on twitter at@TSACNYC.  About Times Square Arts Times Square Arts, the public art program of the Times Square Alliance, collaborates with contemporary artists and cultural institutions to experiment and engage with one of the world's most iconic urban places. Through the Square's electronic billboards, public plazas, vacant areas and popular venues, and the Alliance's own online landscape, Times Square Arts invites leading contemporary creators to help the public see Times Square in new ways.  Times Square has always been a place of risk, innovation and creativity, and the Arts Program ensures these qualities remain central to the district's unique identity. Generous support of Times Square Arts is provided by the New York State Council on the Arts, the New York City Department of Cultural Affairs, and the National Endowment for the Arts. Visitwww.timessquarenyc.org/times-square-arts/index.aspx for more information. Follow us on Twitter and Instagram at @TSqArts. About Carnegie Museums of Pittsburgh Established 120 years ago by Andrew Carnegie, Carnegie Museums of Pittsburgh is a collection of four distinctive museums: Carnegie Museum of Art, Carnegie Museum of Natural History, Carnegie Science Center, and The Andy Warhol Museum. The museums reach more than 1.3 million people a year through exhibitions, educational programs, outreach activities, and special events. ### Phone:             412-237-8300 Hours:             Tues, Wed, Thurs, Sat, and Sun 10 a.m. – 5 p.m.                           Fri, 10 a.m. – 10 p.m.                           Mon closed Admission:     Members free                           Adults $20; Children/Students $10                           Good Fridays 5 – 10 p.m., half-price museum admission                           The Warhol Store/The Warhol Café – free