Wednesday, September 4, 2013

Tune In, Tune Out on WQED's iQ

iQ: smartparent "Tune In, Tune Out" will explore media's impact on children.

August 21, 2013

George Hazimanolis

Maria Pisano

iQ: smartparent “Tune In, Tune Out” will explore media’s impact on children.

PITTSBURGH—WQED’s iQ: smartmedia initiative premieres the fourth episode of iQ: smartparent on Thursday, August 29 at 8 p.m. on WQED-TV.

Episode 4: Tune In, Tune Out will explore the impact that TV, movies, and music have on children’s behavior and ways that both parents and kids “tune in” and “tune out” of these powerful messages.

This episode marks the debut of Angela Santomero as host of iQ:smartparent. She is best known as the creator and executive producer of acclaimed children’s television hits such as Blue’s Clues on Nick Jr. and Super Why! and Daniel Tiger’s Neighborhood on PBS KIDS. Founding partner and chief creative officer of Out of the Blue Enterprises, LLC, Santomero oversees the creative development and research of all the company’s projects, with a mission and vision to bring educational entertainment to a whole new level. Santomero is also host of PBS’ The Parent Show at and writes a personal blog about being a parent who creates children’s media at

Guests for Episode 4: Tune In, Tune Out include:

• Deborah Gilboa, MD, Board Certified Family Physician and parenting expert of;
• Alice Wilder, educational psychologist and children's television producer;
• Emmai Alaquiva, Emmy®-award winning music producer and founder of Hip Hop on L.O.C.K.;
• and Steven Martino, behavioral scientist for RAND Corporation.

The episode will also be available at following the on-air premiere.

Encore broadcasts of the first four episodes are scheduled for Sunday, September 8 at 2:30, 3:30, 4:30, and 5:30 p.m. on WQED-TV.

WQED launched iQ: smartparent in response to a research study of regional parents (conducted by WQED in spring 2012) who expressed their desire to build their confidence with educational, 21st century media and expand their capacity for co-learning with their digitally savvy children. Through a series of six broadcasts and a robust online community iQ: smartparent equips parents and caregivers with tools and resources to aid their understanding and use of digital media and technologies for learning. To sign up for more information go to

The first three iQ: smartparent episodes aired in February, April and June:

• Episode #1 Learning with Games
Can video and online games be positive learning tools for kids? This episode of iQ: smartparent will explore different ways that children learn through gaming and how parents can enhance the educational impact of video and online games for their children.

• Episode #2 Girls Growing Up With Media
How are girls portrayed in the media? How does this impact their decisions, behaviors, and sense of self? Join us as we explore these topics and offer some advice on how to talk with your children about gender inequity in the media.

• Episode #3 Health, Wellness and Technology
Can technology and digital devices contribute to our health and wellness? Join us as we identify apps, games, and other forms of media that can help parents and children stay fit and enjoy the outdoors!

Future episodes will include:

• Episode #5 Toddlers + Tech
- Taping Wednesday, September 25, 2013
- Premieres Thursday, October 24, 2013 at 8 p.m.
- Encores Sunday, October 27, 2013 at 3 p.m.
What happens when kids under age eight watch television and are exposed to screens? We’ll discuss current research and practical considerations of exposing children to media during the early childhood years, explore the impact of educational screen time on kids of various backgrounds, and offer parents some tips for raising young children in our media-rich environment.

• Episode #6 Online Identities and Social Media
- Taping Tuesday, November 19, 2013
Children and teens are using social media to define and share their personal narratives. When there is no “delete” button on Facebook or other social platforms, what story does your child’s online identity tell, now and into the future? What does it mean to be a good digital citizen? Join us for an eye-opening discussion on how parents and children can have safe and positive experiences online.

All six broadcasts and the initiative benefit from the expertise of Common Sense Media, the leading non-profit organization dedicated to helping parents find age-appropriate, quality media. Parents can join the conversation online with WQED EDU and #iqsmartparent on Facebook, Google +, Pinterest and Twitter. iQ: smartparent is brought to you by WQED Multimedia with generous support from an anonymous donor.

About WQED Pittsburgh
WQED Pittsburgh has a proud history of honors, including 134 National and Mid-Atlantic Emmy® Awards, an Academy Award, and many, many others, including two Emmy® Awards for Station Excellence. WQED was founded in 1954 as the nation’s first community-supported broadcaster. The people of WQED create, produce and distribute quality programs, products and services to engage, inform, educate and entertain the public within their community and around the world. It is the parent company of WQED-TV (PBS); WQED: The Neighborhood Channel; WQED: The Create Channel; WQED Showcase; Classical WQED-FM 89.3/Pittsburgh; Classical WQEJ-FM 89.7/Johnstown; the Pittsburgh Concert Channel at WQED-HD2 (89.3-2FM) and online at; local and national television and radio productions; WQED Interactive ( and iQ: smartmedia, WQED’s Educational initiative (

About Common Sense Media
Common Sense Media is dedicated to improving the lives of kids and families by providing the trustworthy information, education, and independent voice they need to thrive in a world of media and technology. We exist because our kids are growing up in a culture that profoundly impacts their physical, social, and emotional well-being. We provide families with the advice and media reviews they need in order to make the best choices for their children. Through our education programs and policy efforts, Common Sense Media empowers parents, educators, and young people to become knowledgeable and responsible digital citizens. For more information, go to:

Posted on behalf of Dreamweaver Marketing Associates.  Joyce Kane is the owner of Cybertary Pittsburgh, a Virtual Administrative support company, providing virtual office support, personal and executive assistance, creative design services and light bookkeeping.  Cybertary works with businesses and busy individuals to help them work 'on' their business rather than 'in' their business.

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