Monday, December 19, 2011

WQED Launches iQ: smartparent

WQED Announces iQ: smartparent A New Way for Parents to Connect with 21st Century Kids

December 15, 2011

George Hazimanolis

WQED Announces iQ: smartparent

A New Way for Parents to Connect with 21st Century Kids

PITTSBURGH – WQED today announced the launch of iQ: smartparent as the newest project of its educational initiative iQ: smartmedia. iQ: smartparent was made possible by a $250,000 signature investment by an anonymous donor.

For a generation of children raised in the digital age and in a time when teachers are being uniquely equipped to help children express themselves through multimedia, what role do parents play? As part of The iQ Network initiative, WQED will launch a companion “university” at WQED for parents, called iQ: smartparent. Over two years, WQED will conduct research and develop eight free in-person workshops that offer parents the best techniques in the ways to empower and protect their kids in the face of today’s omnipresent media environment.

Featuring the region's and nation's best thinkers on children and media, all workshops will air on WQED-TV and be archived online. Handouts, activities, and supporting materials will be provided at each session and also made available online. More than just media literacy for parents, iQ: smartparent will equip parents with new ways to connect with their children – in 21st-century terms – and encourage lifelong learning and critical thinking.

WQED will focus its efforts both on research and outcomes, including conducting core research on the way parents perceive and use media with children. iQ: smartparent workshops will redefine media for a new generation and will engage families in the best ways to consume, create, and curate media. Currently, 44,000 moms watch WQED daily and PBS is the #1 trusted media source for parents.

“A unique niche exists for WQED to define how public media connects on-demand, user-generated social media, creativity, and education," said Jennifer Stancil, Executive Director of Educational Partnerships at WQED.

“WQED is poised to fill this niche while leading the nation’s PBS affiliates in best practices for the use of transformative multimedia and to be a model for serving parents.”

iQ: smartmedia is a six-year comprehensive plan that incorporates research, outreach, creative partnerships, and online engagement. The strategy addresses the need for a strong public media company integrated with Pittsburgh’s technological, creative, and educational assets. iQ: smartmedia allows WQED to create and curate multimedia and corresponding educational opportunities toward a best-practices model for our region, nation, and the world in integration of media and education.

WQED Pittsburgh ( has a proud history of honors, including 128 National and Mid-Atlantic Emmy® Awards, an Academy Award, and many, many others, including two Emmy® Awards for Station Excellence. WQED was founded in 1954 as the nation’s first community-supported broadcaster. The people of WQED create, produce and distribute quality programs, products and services to engage, inform, educate and entertain the public within their community and around the world. WQED Pittsburgh is one of the first broadcasters in the country to be fully high-definition (HD) in its studio and field production capabilities. It is the parent company of WQED-TV (PBS); WQED: The Neighborhood Channel; WQED: The Create Channel; WQED Showcase; Classical WQED-FM 89.3/Pittsburgh; Classical WQEJ-FM 89.7/Johnstown; local and national television and radio productions; WQED Interactive; and The WQED Education Department.

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