Monday, December 19, 2011

NOVA Chemicals Invests in WQED Teacher and Education Initiative

December 15, 2011

George Hazimanolis

Maria Pisano

WQED Invests in Area Teachers and Education Innovation

NOVA Chemicals Provides Support to WQED’s iQ: smartmedia initiative

PITTSBURGH – WQED today announced three new opportunities for 21st century educators – a new broadcast television series called tch, extended online resources through PBS Learning Media, and an upcoming webinar series for educators as part of its iQ: smartmedia strategy.

iQ: smartmedia is a new concept of the way public media influences children’s intellectual development. NOVA Chemicals’ support extends the strategy to provide programming and resources for educators.

“Teachers change the lives of their students, forever. Investing in these educators and infusing the classroom with high quality media resources helps even the most experienced educator engage and develop 21st century learners,” said Jennifer Stancil, Executive Director of Educational Partnerships at WQED.

"We are pleased to support WQED in these new initiatives through broadcast and online resources. Developing 21st century learners depends on educators having innovative resources to transform the learning experience and NOVA Chemicals is proud to support WQED in changing educational experiences in the region," said Wendy Lomicka, Community Relations at NOVA Chemicals.

Airing on the Teaching Channel series on WQED-TV and on the Internet is a video showcase of inspiring and effective teaching practices in America's schools. Twenty new episodes, ranging from math to differentiated instruction, reading comprehension and science will air weekly on WQED-TV on Saturday mornings at 6:00am.

Additionally, WQED has partnered with national television producers and PBS to bring teachers a new, free research tool of multimedia assets for classroom use. PBS Learning Media is an online service that showcases 14,000 video resources from math and engineering to art and theater. The resources are categorized by topic and match national standards in grades pre-K – 12 as well as many advanced high school and college like “courses” that include physics lessons from NASA.

Beginning in February 2012, WQED will launch the iQ:smartmedia academy. The iQ: smartmedia academy offers a series of webinars that help educators and care providers incorporate PBS resources into their daily routines. From gaming to geography, music to science, WQED has resources proven to help kids realize their potential. These free webinars are available to educators and care providers in all settings – formal, afterschool, home, cyber – and will be held in the afternoons via video conference. PAEYC (Pittsburgh Association for the Education of Young Children) will be providing corresponding professional development credits to early childhood educators for these courses.

About iQ: smartmedia

iQ: smartmedia is a six-year comprehensive plan that incorporates research, outreach, creative partnerships, and online engagement. The strategy addresses the need for a strong public media company integrated with Pittsburgh’s technological, creative, and educational assets. iQ: smartmedia allows WQED to create and curate multimedia and corresponding educational opportunities toward a best-practices model for our region, nation, and the world in integration of media and education.

About (Tch) Channel Series

Teaching Channel (Tch) is a comprehensive showcase -- online and on television -- of inspired teaching in America's public schools. A nonprofit organization, Tch engages teachers across the country to reinvent and revolutionize professional learning through video content and online innovation. The Tch mission is simple: Working with teachers to improve instruction so that every student can succeed. On the web at, and on Twitter, Facebook and YouTube, @TeachingChannel.

About PBS Learning Media

In summer 2011 WQED launched PBS Learning Media, raising the number of K-16 resources it offers educators from 2,000 to 14,000 modules. At, teachers and students in Southwestern Pennsylvania have immediate access for their lesson and homework to research-based instructional resources – including videos, interactives, images, audio files, mobile apps, lesson plans, and worksheets.

Combining dynamic and engaging instructional content with professional development support, PBS LearningMedia empowers educators to create media-rich curriculum lessons that meet the needs of 21st century learners. Through PBS LearningMedia, teachers can:

• quickly and easily find relevant resources, localized to their needs, to differentiate instruction for a diverse range of learners;

• personalize the site by tagging resources and sharing ideas, recommendations and comments on how they’ve used media assets in their teaching with their professional learning networks via e-mail or social media tools, such as Facebook and Twitter; and

• develop “class pages” - curated content lists - for student viewing, feedback and instruction on interactive white boards and school-based intranets and other networking tools.

The PBS LearningMedia platform also offers a flexible infrastructure designed for customization and seamless media integration into existing services provided by state and local school district systems.

About WQED Pittsburgh

WQED Pittsburgh has a proud history of honors, including 128 National and Mid-Atlantic Emmy® Awards, an Academy Award, and many, many others, including two Emmy® Awards for Station Excellence. WQED was founded in 1954 as the nation’s first community-supported broadcaster. The people of WQED create, produce and distribute quality programs, products and services to engage, inform, educate and entertain the public within their community and around the world. WQED Pittsburgh is one of the first broadcasters in the country to be fully high-definition (HD) in its studio and field production capabilities. It is the parent company of WQED-TV (PBS); WQED: The Neighborhood Channel; WQED: The Create Channel; Classical WQED-FM 89.3/Pittsburgh; Classical WQEJ-FM 89.7/Johnstown; local and national television and radio productions; WQED Interactive; and The WQED Education Department.

About NOVA Chemicals

NOVA Chemicals develops and manufactures chemicals, plastic resins and end-products that make everyday life safer, healthier and easier. Its employees work to ensure health, safety, security and environmental stewardship through our commitment to sustainability and Responsible Care®. NOVA Chemicals is a wholly owned subsidiary of International Petroleum Investment Company of the Emirate of Abu Dhabi, United Arab Emirates. Visit NOVA Chemicals on the Internet at

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