Wednesday, October 12, 2016

Dreamweaver Marketing News, WQED ANNOUNCES INNOVATIVE PARTNERSHIP WITH LOCAL LIBRARIES



FOR IMMEDIATE RELEASE                                                              CONTACT:              George Hazimanolis
September 30, 2016                                                                                                       412-622-1366
                                                                                                                                                ghaziman@wqed.org


WQED ANNOUNCES INNOVATIVE PARTNERSHIP WITH LOCAL LIBRARIES


EQT Foundation sponsor of initiative at three community libraries

PITTSBURGH – WQED announces the kick-off of Inquire Within, a program in partnership between two key community institutions – WQED and local libraries in southwestern Pennsylvania.  Inquire Within aspires to re-imagine media-first partnerships that create impactful educational experiences in learning for children and families. 

The Inquire Within libraries powered by EQT are excited to launch their programing with kick-off events that are full of family fun. 


Dates and locations are as follows:  


Citizens Library, Washington County                                 Monday, October 24, 5-6:30pm
Flenniken Public Library, Greene County                         Saturday, October 29, 1-3:00pm




WQED is working with local and national library partners to create and implement PBS-themed curriculum that leverages public trust with a thirst for innovation in service of 21st Century learners, by developing a community of practice that can experiment, lead and sustain a new approach to “educational public media.”

Collaborating Libraries choose from a menu of program options including, but not limited to: Martha Speaks Reading Buddies programs; watch parties and discussion groups around the WQED national television program, iQ: smartparent; screenings and premieres of beloved PBS shows; and Parent App-A-Thons where all parents receive free PBS apps on their smart-device and coaching on how to use them with their child.  WQED, in turn, provides the collateral, advertising, training, media and materials specific to conducting the programs.  Inquire Within is designed to encourage family engagement and love of learning through hands-on, family centered activities. 




The partnership, made possible by local financial support from The EQT Foundation empowers librarians to create innovative, imaginative programing using researched-based, parent-trusted content from PBS.

“EQT has always been committed to new and innovative ways to bring education to our communities, and we are excited to be part of this new partnership linking PBS-themed content to early-childhood learners,” said Ellen Rossi, EQT Foundation Manager.  “By providing librarians with the tools to help engage children and parents, we anticipate a new experience in libraries and community events throughout Greene & Washington counties.”

“This is an opportunity for WQED to impact family engagement like never before.  Our partnership with EQT Foundation and local libraries gives us “boots on the ground” that allow parents and their children to interact together with beloved PBS characters and programs that they have been watching for generations,” said Deborah L. Acklin, president and chief executive officer of WQED Multimedia.  Visit www.wqed.org/education/inquirewithin to find programing near you.



About EQT Foundation
EQT Corporation and the EQT Foundation are committed to the social and economic vitality of our operating regions. For more than the past decade, the EQT Foundation has made a difference by supporting local programs and initiatives that involve education, community and economic development, the arts, and the environment. Together with a variety of non-profit organizations, the EQT Foundation develops strong partnerships that enrich the diversity and viability of our communities, sustain the principles of continuous learning, and focus on environmental protection efforts.

About WQED
WQED Pittsburgh has a proud history of honors, including 161 National and Mid-Atlantic Emmy® Awards, an Academy Award, and many, many others, including three Emmy® Awards for Station Excellence. WQED was founded in 1954 as the nation’s first community-supported broadcaster.  WQED changes lives by creating and sharing outstanding public media that educates, entertains, and inspires.  It is the parent company of WQED-TV (PBS); WQED World; WQED Create; WQED Showcase; Classical WQED-FM 89.3/Pittsburgh; Classical WQEJ-FM 89.7/Johnstown; the Pittsburgh Concert Channel at WQED-HD2 (89.3-2FM) and online atwww.wqed.org/fm; local and national television and radio productions; WQED Interactive (www.wqed.org) and iQ: smartmedia, WQED’s Educational initiative (www.wqed.org/edu).



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