Friday, February 18, 2011

YWCA Recognized by Avon National Program


CONTACT: Laura Harwin
YWCA Greater Pittsburgh

Karyn Margolis
Avon Foundation for Women

Avon Breast Health Outreach Program Awards Grant to the

YWCA for its ENCOREplus Breast Cancer Awareness Program

Local Organization Recognized With Support From National Program

PITTSBURGH, PA (February 17, 2011): The Avon Breast Health Outreach Program has awarded a $50,000 one-year grant to the YWCA Greater Pittsburgh’s ENCOREplus Program to increase awareness of the life-saving benefits of early detection of breast cancer. It is the 17th year that the program has received funding from the Avon Foundation for Women to support its work on this important health issue and in recognition of the program’s excellence.

The ENCOREplus Program of the YWCA Greater Pittsburgh is a community-based outreach program that provides education, screening, and support services. Since 1994, the ENCOREplus Program at the YWCA Greater Pittsburgh has reached close to 90,000 women with information about the importance of early detection of breast cancer and has referred over 9,000 women for mammograms and clinical breast exams.

Breast cancer is the most common form of cancer in women in the United States, and the leading single cause of death overall in women between the ages of 40 and 55. According to the American Cancer Society, 10,000 new cases of breast cancer will be detected in Pennsylvania this year and 1,980 lives will be lost. Nationwide, there is a new diagnosis every three minutes and a death from breast cancer every 14 minutes. While advances have been made in prevention, diagnosis, treatment and cure, early detection still affords the best opportunity for successful treatment. Programs such as ENCOREplus help ensure that all women have access to early detection information and options, even poor and medically underserved women.

“We are proud that the Avon Foundation for Women shares our mission and has chosen to support our program,” said Magdeline E. Jensen, CEO, YWCA Greater Pittsburgh. “With these funds we will be able to continue our important work to reach out to more women and link them to vital early detection screenings for breast cancer.”

Since 1993, the Avon Foundation has awarded more than 1,425 grants to community-based breast health programs across the United States, including the ENCOREplus Program at the YWCA Greater Pittsburgh. These programs are dedicated to educating underserved women about breast cancer and linking them to early detection screening services.

The Avon Foundation for Women and Breast Cancer Crusade

The Avon Foundation for Women, an accredited 501(c)(3) public charity, was founded in 1955 to improve the lives of women and today is the world’s largest corporate-affiliated philanthropy focused on issues that matter most to women. Avon philanthropy focuses its funding on breast cancer research and access to care, efforts to reduce domestic and gender violence, its women's environmental movement to nurture nature, and efforts to provide relief and recovery in times of major natural disasters and emergencies. Since the Avon Breast Cancer Crusade launched in 1992, Avon breast cancer programs in more than 50 countries have raised almost $700 million for research and advancing access to care, regardless of a person’s ability to pay. In addition to receiving generous support from Avon Products, Inc., and its sale of Avon “pink ribbon” products, the Foundation raises funds through a variety of events and walks, such as the U.S. Avon Walk for Breast Cancer series, which is the Foundation’s largest fund-raising source.

The Avon Breast Health Outreach Program

The Avon Breast Health Outreach Program is administered by Cicatelli Associates Inc. to support community-based, non-profit breast health programs across the country. The Fund's National Advisory Board selected the ENCOREplus Program of the YWCA Greater Pittsburgh as one of 125 new grant recipients nationwide in the 2011 cycle of Avon Foundation Breast Care Fund grants. These organizations were chosen based on their ability to effectively reach women, particularly minority, low-income, and older women, who are often medically underserved.

For more Information

For more information on the ENCOREplus Program of the YWCA Greater Pittsburgh, please call Yvonne Durham at 412-365-1915.

For more information about breast cancer, contact the American Cancer Society at 1-800-ACS-2345 or, or the National Cancer Institute at 1-800-4-CANCER or

To learn more about the Avon Foundation for Women, call 1-866-505-AVON or visit, where you can access free printable Breast Health Resource Guides in English and Spanish. For information or to register or support the Avon Walk for Breast Cancer events, visit or call 1-888-540-WALK.
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