Center for Women's Entrepreneurship
6th Annual Think Big Forum
"Branding and the Customer Experience"
Friday, October 21, 2011
7:45 a.m. - Noon
Chatham University, Shadyside Campus
Keynote Speaker: Maxine Clark,
CEO and Founder of Build-A-Bear Workshop, Inc.
Panel Topic: "Branding: Boiling it Down to the Basics"
Susan Gregg Koger, Chief Creative Officer and Lead Buyer, ModCloth
Donna Sturgess, President and Founding Partner of Buyology, Inc. and Former Global Head of Innovation, GlaxoSmithKline
Laurie R. Mizrahi, President, Mizrahi, Inc. and Interim Vice President Creative, GNC Corporation
Michele Anne Petruccelli, President, Petruccelli Strategic Marketing Consulting
7:45-8:15 AM Networking Breakfast & Check-In
8:15-8:30 Welcome & Keynote Introduction
8:30 - 9:30 Keynote Speaker
9:30 - 9:45 Keynote Q & A
9:45 -10:15 Networking Break
10:15 -10:30 Panel Introductions
10:30-11:30 Panel Discussion
11:30 - 11:45 Panel Q & A
11:45 AM Closing