Branding and the Customer Experience at Chatham's CWE Think Big Forum

Maxine Clark

Chatham University
Center for Women's Entrepreneurship

6th Annual Think Big Forum

"Branding and the Customer Experience"


Friday, October 21, 2011

7:45 a.m. - Noon

Chatham University, Shadyside Campus

Cost: $45.00


Keynote Speaker: Maxine Clark,

CEO and Founder of Build-A-Bear Workshop, Inc.

Panel Topic: "Branding: Boiling it Down to the Basics"

Panelists:

Susan Gregg Koger, Chief Creative Officer and Lead Buyer, ModCloth
Donna Sturgess, President and Founding Partner of Buyology, Inc. and Former Global Head of Innovation, GlaxoSmithKline
Laurie R. Mizrahi, President, Mizrahi, Inc. and Interim Vice President Creative, GNC Corporation


Moderator:



Michele Anne Petruccelli, President, Petruccelli Strategic Marketing Consulting


Forum Agenda

7:45-8:15 AM Networking Breakfast & Check-In

8:15-8:30 Welcome & Keynote Introduction

8:30 - 9:30 Keynote Speaker

9:30 - 9:45 Keynote Q & A

9:45 -10:15 Networking Break

10:15 -10:30 Panel Introductions

10:30-11:30 Panel Discussion

11:30 - 11:45 Panel Q & A

11:45 AM Closing