Monday, April 27, 2009

Market Research for Car Dealers and Help for Women Car Shoppers

April 27, 2009 Media Relations

Website Assists Women Going to the Car Dealership Gains National Exposure

Pittsburgh –

With the recession in full swing, it’s refreshing to hear the media tout a company’s success. So refreshing, in fact, that America’s leading news sources have taken notice of is a site that connects women and families to certified women-friendly car dealers. Car dealerships are recognized as certified women-friendly by consumers who write reviews on their actual browsing, purchasing and servicing experience. Launched in October 2008, the site is quickly becoming a popular resource for women shoppers, caught the attention of ABC News who recently interviewed CEO, Anne Fleming. The station asked for Anne’s know-how and insights on the latest purchasing strategies. Other interviews were conducted by ABC, NBC’s WPXI, Pittsburgh Post Gazette, KDKA Radio and American Entrepreneur.

What began as one woman’s mission to connect women and families with women-friendly auto dealerships has turned into a national story of how the dealership experience for women can be gratifying. Tracking 19,000 dealerships across the country, the company’s mission is to transform the dealership experience for women. The company does this by empowering them with the tools and the know-how to do business with dealerships that are women-friendly. Other features on the site include tips negotiation, Her & His car reviews, a community forum and reviews on the grooviest auto gadgets.

As a market research company, sells the analytics to the dealership network so that they can improve their level of service to women – who influence 80% of all car purchases.

“Consumers love the site because they can share and rate their experience,” says Anne Fleming “and, dealerships are happy because the higher their ratings, the higher they are featured in our search engine – resulting in more women and referrals coming in their store.”

Contact 412.327.2604 to schedule Anne Fleming for an interview. Learn more at

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